Top Hog is one of my favorite local restaurants. I often go there with my family and always notice how their logo and menu look very outdated. Below is a logo, brand, and new menu design I independently put together for them. I started with logo sketching and brainstorming and moved that into Adobe Illustrator to flush out the final design. Once I had a basic logo I started working through color options and what would work best for the type of restaurant as well as what colors would make it modern. Along with colors I handmade textures to further enhance the brand. Using Adobe InDesign I created a simpler and more modern menu design that is easier to read than their previous menu.

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