Brand Identity & Motion System
TDOT TV is a statewide internal communication channel designed to keep all four regions informed, aligned, and inspired. When the initiative launched, I stepped in to help shape the brand identity, visual language, and motion design standards that would support leadership’s vision for Four Regions. One Story.
I also became proficient with the ScreenCloud digital signage system—learning the software, building templates, and helping create a consistent visual presence across dozens of screens statewide.
Creating a Clear, Confident Identity
TDOT TV needed an identity that felt modern, functional, and instantly recognizable. I developed the TDOT TV mark to blend seamlessly with the existing TDOT brand while giving the channel its own internal identity.
The logo was designed to:
- Integrate cleanly with TDOT’s current visual system
- Feel friendly and broadcast-ready
- Be readable on small physical screens
- Support animated intros, transitions, and lower-thirds
Early Logo Concepts
Scalable Motion Templates for Statewide Use
To strengthen the visual voice of TDOT TV, I used a combination of prebuilt After Effects templates and original motion graphics I designed from scratch. This hybrid approach allowed me to rapidly update the look and feel of the channel while tying the visuals more closely to the mission of the program.
Learning the Tools to Strengthen the Mission
I was part of the team that evaluated digital signage platforms for TDOT’s internal communication needs. Through that process, I helped research and compare options and contributed to recommending ScreenCloud because of its ease of use, flexibility, and ability to scale across all four regions.
While I didn’t set up the entire system myself, I took the initiative to learn ScreenCloud so I could support the team once TDOT TV transitioned to being managed internally.
The Future of TDOT TV
Simple ideas that could help TDOT TV grow into an even stronger tool for communication and unity.
A More Unified, Proactive Visual Strategy
TDOT TV has already been built on a strong foundation Moving forward, I see an opportunity to create a more proactive, year-round visual plan—one that maps out seasonal content, recurring campaigns, regional highlights, and special messaging well in advance.
As a Creative Team Leader, I want to organize that strategy, support our communication goals, and help ensure TDOT TV feels unified, intentional, and aligned across all four regions.
More Grit, Heart & Real TDOT Stories
TDOT is full of incredible people doing meaningful, hands-on work every day. I want TDOT TV to reflect more of that grit, heart, and authenticity—stories and visuals that highlight the field, the crews, the travel, the weather, and the people who make this department run.
By leaning into these real stories and making it easy for regions to contribute, we can create content that speaks to both office and field employees and represents the true spirit of Tennessee.
The Future of TDOT TV
With a wider system of motion templates, seasonal designs, and ScreenCloud layouts, we can create visuals faster and tailor them to specific moments—holidays, safety pushes, regional wins, or major announcements.
I also want to explore how different layouts perform at different times of day or in different locations. Testing complexity, pacing, and message types could help us reach employees more effectively and turn TDOT TV into the most trusted internal source of information.
Continuing to Build What’s Working
Working on TDOT TV allowed me to develop a stronger understanding of how statewide communication, design systems, and digital signage come together. I contributed to refining the visuals, building motion templates, and improving workflows, and I’m excited to continue shaping the next phase of this platform. My goal is to bring more consistency, more planning, and more thoughtful storytelling to help TDOT TV serve the entire department even more effectively.