Brand Refresh & Testimonial Storytelling
A More Authentic Visual Story
Hearts of Hope is a women’s ministry event supporting women experiencing women and women in life recovery at the Nashville Rescue Mission. As I became familiar with the event, I sensed an opportunity to make its visuals feel more personal, warm, and connected to the real stories behind the ministry. I took the initiative to refresh the brand with a more thoughtful, human-centered direction—one that honored the women it represents and better communicated the heart of the event.
Updated Visual Elements
These visual elements were chosen to bring warmth, dignity, and authenticity to the event—soft tones, handwritten affirmations, and black-and-white imagery all work together to highlight each woman’s story while honoring the donors who help make transformation possible.
Soft, Warm Tones
Affirmations of Strength
Portraits of Hope
Reimagining the Testimonial Experience
The testimonial segment is one of the most meaningful parts of Hearts of Hope, but it often placed pressure on the women sharing their stories. To create a more supportive and impactful experience, we shifted to a pre-recorded studio format—allowing Sonia, a Life Recovery program graduate, to share her story with comfort and clarity.
- Helped develop the story concept and narrative flow
- Collaborated with our copy editor to shape the message
- Assisted in storyboarding and visual direction
- Coordinated logistics with the videographer and studio setup
- Helped guide the on-camera experience to ensure comfort and authenticity
Expanding The Visual Story
To support the event from every angle, I developed a range of motion, print, and digital assets that built a cohesive, hope-centered experience for donors and guests.
A More Personal Sponsor Recognition
I took the initiative to elevate the sponsor recognition moment through a more personal and meaningful visual approach. Instead of relying on a brief verbal thank-you, I developed a looped motion graphic featuring women from our Life Recovery program holding a hand-painted “Thank You” sign I created. I filmed each short clip myself and assembled them into a cohesive sponsor reel designed to connect sponsors to the women they support—and to help the women feel connected to the people investing in their recovery. The goal was to intentionally build a sense of relationship between every audience at the event through thoughtful, purposeful visuals.
Event Poster
The primary event poster that debuted the refreshed Hearts of Hope brand, establishing the tone, color palette, and visual direction for the entire event.
Prayer Cards
Prayer cards to encourage prayer for the women and children at the Mission, each with unique imagery and Scripture to keep the needs close to heart.
Event Program
A thoughtfully designed program that combined storytelling, event information, and the updated brand elements into one cohesive piece.
Leading With Purpose Through Design
This project reminded me that design is more than aesthetics—it’s a chance to honor people, clarify mission, and build connection. Through thoughtful storytelling, intentional branding, and collaborative leadership, Hearts of Hope became a more unified and meaningful experience for the women we serve and the donors who support them.