Back to School Digital Campaign
The marketing team at Nashville Rescue Mission promotes a campaign every August to help raise awareness of the children experiencing homelessness heading back to school that month. For the 2021 campaign I wanted to do something a bit different than usual and much more eye catching to try and grab the donor’s attention and prompt them to want to give hope to all the children who still have ideas and dreams, but have found themselves in tough life situations.
EMAIL DESIGN
For the email design I used Adobe After Effects, Premiere Pro, and Photoshop to create this gif header and the three quote graphics. These motion graphics were a fresh new take on the Mission’s Back to School Campaign. See the full email here.