The Hearts of Hope event is an annual event hosted by Nashville Rescue Mission to love on the homeless and hurting women staying there. The old event brand visuals struggled to connect the audience of Mission supporters to the women they were gathering to love on. Below is the new brand I created to bridge the gap between supporters of the Mission and the women they support through this event.

I decided that what the Mission does the best is giving a new identity to the people they serve. This new brand focuses on bright smiling faces of the women at the Mission along with texture graphics and various life giving words defining the women’s life transformation provided by Nashville Rescue Mission

MOOD BOARD

I started out by gathering various inspiration images to convince the client of the general creative idea.

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BRAND DEVELOPMENT

Once the idea was green-lit by the client I began putting together the main logo, color palette, graphics, and photography.

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DIGITAL GRAPHICS

Digital graphics for this event included visuals for the Mission’s social media, email campaigns, and website.

PRINT COLLATERAL

Print collateral for the event included posters, event programs, prayer cards, including several other print pieces to make the entire event flow together successfully.