Logo & Brand Refresh
After a recent leadership transition, Generation Changers Church wanted to refresh the look and energy of their youth ministry brand. The goal was to reintroduce GC YTH to a new generation—revived but still rooted in its identity. I set out to build on what came before, researching youth ministry branding nationwide to find what felt both timeless and relevant. From there, I developed three distinct directions that balanced authenticity, flexibility, and excitement—something that could live confidently on screens, shirts, and stages alike.
Exploring What “Youth” Looks Like Now
My goal was to show how design could translate the spirit of GC YTH into something both modern and meaningful. I wanted the identity to feel like something students would want to wear, repost, and represent—an emblem they could see themselves in. The process led to three distinct design directions, each telling a different story about what youth culture and church connection could look like today.
Concept 1
A bold, high-energy direction built around movement, confidence, and identity — giving GC YTH a look that feels alive on screen and in the crowd.
Concept 2
A clean, structured design that ties GC YTH to its roots—reflecting a generation grounded in faith and connected in purpose.
Concept 3
A refreshed, modern mark that balances simplicity and strength—designed to unify GC YTH’s presence across every platform.
A Clean Slate for a New Season
The GC YTH leadership chose a clean, balanced design closely tied to the church’s established identity. Its simplicity made it easy to adapt across screens, signage, and weekly graphics—bringing unity and clarity to the ministry while marking a fresh start for a new season of leadership.
Honoring the Past, Designing for the Future:
The GC YTH refresh reminded me that great design isn’t just about creating—it’s about listening, adapting, and collaborating. This project reinforced the value of restraint and purpose, proving that simple, flexible solutions often serve people best. It’s a lesson I carry forward: clarity and connection will always outlast complexity.